Social Media Marketing for Hotels: The Epic Formula
Social Media Marketing for Hotels has witnessed a gigantic growth in terms of internet usage, reach and popularity. Social Media Sites like Instagram, Facebook, and Twitter are slowly replacing traditional forms of communication. Before, we begin looking at the impact that Social Media Marketing is having on the hospitality industry, the statistics as per research conducted by Global WebIndex for 2021 shows that, 53.6% of the world’s total population uses social media. No surprise that it is fast becoming an integral part of our lives. When statistics says that an average person spends about 4 hours, 24 minutes daily on the internet, it’s only right that the businesses make optimum use of it as a marketing resource and the same applies for the concept of Social Media Marketing for Hotels. To know more, check out MarketMyHotel.in
Digital Media is fast moving towards consumer empowerment in track with the convenience with which content can be transmitted to billions out there with a click. Hotels need to capitalize on this trend by revamping their marketing strategies in line with the ongoing Social Media Marketing for Hotels. The process involves setting up new brand plans, structuring new metrics and bridging the gaps wherever necessary. In order to ensure success, hoteliers must be active on their social media handles since a customer relationship strategy demands a very high digital presence. We have in-house experts who can build a strong social media marketing strategy for you.
Does this mean Social Media Marketing for Hotels has replaced the traditional media? No but the key is to find the right balance between both and they both go hand in hand. Social Media Marketing for Hotels mainly helps in increasing the hotel revenue by attracting and increasing traffic, engaging more customers and connecting with every customer on a personal level. Things like creating themed posts, offering helpful responses, using hashtags, promoting events, showing ides, communicating instant changes becomes far more easy and accessible through social media.
Social Media Marketing have platforms that have in built analytics tools that allow hotel management to monitor engagement which means goals and objectives can be monitored and achieved as well as performance is measured. It also allows the business to be omnipresent by increasing personalization and generating more loyalty. Social Media Marketing for Hotels can help collaborations within the industry and expand their audiences by simply sharing a post. In today’s world, if someone is searching a hotel, they will first see their social media accounts for feedback, therefore allowing hotels to take charge of their reputation. The biggest benefit of having social media marketing is an acquirement of millions of social media referral’s since it’s almost a platform for virtual word of mouth.
To conclude, like the quote Pete Cashmore
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ”
Social media may not completely replace the mainstream marketing but social media marketing for hotels is definitely here with a bang and to stay. To know more, check out our page or write to contact@marketmyhotel.in