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How to Market a Hotel ? These questions keep coming now and then for Hoteliers and the world is constantly coming up with new tips, tricks, and tools as well. As a result, how to market a hotel becomes the most sought after discussion point among the hospitality community. After all, people expect brands to be creative with their promotions. It is a constant race of impressing users.

Every brand is trying to sell services on digital and traditional platforms. But the first rule of How to Market a Hotel is to attract and give a solution. If this feels like chaos, don’t worry! Sit with the marketing team and follow these tips on how to market a hotel. These tips can turn users into visitors and visitors into loyal customers. In short, how to market a hotel won’t be a question and will turn into ideas.

• List the hotel on GMB- Google my business is the first step of taking a business online. In the past, people used to have directories to search for a shop/business. The technology flipped those directories because search engines are the new era directories. It provides the user with the nearby hotels when they perform a search. And their categories, ratings, reviews, photos, FAQs. It’s free marketing! For support contact us. 
• Promoting through influencer marketing-The crucial strategy to promote the hotels is influencer marketing. Influencers are social media experts. They can post across various social channels and drive the audience to a business page. The hotels invite influencers for brand promotion. Providing coupons and paid partnerships to the influencer for boosting sales.
• Keep up with the trends-Viral trends always break the internet. A marketing team must run campaigns relating to the ongoing trends. It should reflect hotel services/features. A creative and humorous team is what the brand needs for this task. Meme Marketing- Despite the gender, profession, and age, people in today’s date scroll memes. Social channels like LinkedIn, Facebook, and Instagram are platforms to post memes. A content strategist could help in aligning memes with the services of the hotel. 
• Share user-generated content more-Hotel visitors post pictures, short videos, written reviews. Using such content wouldn’t create a question like how to market a hotel. People trust family, friends, and colleagues’ recommendations. They act as a trustworthy source, encouraging their words more on the digital platform. For support contact us. 
• Highlight online reviews-Highlight how your hotel made someone’s vacation best on GMB, website, social media. When people visit a brand’s digital channels, they look for feedback and not only for services. Check out our social media page for some examples.  Give the prospect a virtual tour of the hotel– Giving prospects a virtual tour gives them an experience. For the potential sale boost, this should be on the list of how to market a hotel.
• Maintain online reputation management-Running PR, a user-friendly website, and social platforms speak louder for ORM. Indirectly, every marketing move on a digital platform affects the ORM. Execute the best possible ways to flourish the brand.
• Share blogs-Blogs are the best ways to portray hotel stories. Every hotel holds unique stories to tell. Such helpful insights and information assists in lifting brand image. 
• Email marketing & SMS marketing– The powerful ways to generate sales are email and SMS marketing. Throughout the year, events, festivals, occasions take place. The perfect time when brands can shoot their emails. Hire copywriters who can change the mindset of users with a catchy email copy.

The user always seeks transparency in every purchase they make. While marketing the services, the goal should be following the best digital ways. It showcases the authenticity and serves the best solutions to users and is an integral part of how to market a hotel.

To get further assistance on How to Market a Hotel, write to contact@marketmyhotel.in