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With lockdown versions giving space to Unlock-1, Hotels have started operating from today 8th June 2020 and hoteliers and Hotel Marketing Companies weregetting ready to get things in place. No doubt this was the most expected date for the domestic Hotel industry who is under severe stress.  In days to come things will be tough as the Hotel industry depends on the Economic sentiment of the country which might remain subdued in coming days, which means more supply and less customers. 

MarketMyHotel.in – a Hotel Marketing and Hotel Revenue Management Company was very well aware of the short term and long term implications of lockdown and devised a strategy to help its Hotel Partners to be best prepared for the situation in days to come. MarketMyHotel.in worked on 4Dimensional strategy and focussed on below parameters simlutatenoursly for all our Hotel partners:

• Online Reputation Management – Generated 1782 reviews by calling 13765 customers during lockdown 
• Travel Agent Relationship – Contacted 9163 Travel Agents on phone.
• Boosting the visibility – New OTA listings – 
• Social Media Marketing – Social media outreach – reach out to more than 1000000 people.

• Online Reputation Management – Not us, but initially some of our Hotel Partners were skeptical about any outcome during the corona pandemic on the online reputation front. Whether a customer who stayed with our Hotels would respond or How would he respond to our request to review a Hotel when the whole world is undergoing a very tough phase. Our team was very confident though and pitched the whole Review Generation idea as a gift to the struggling Hotel Industry. The results were remarkable and within a short span of 68 days our team could contact 13765 guests who had stayed with our Hotel Partners and requested them for a genuine feedback on Tripadvisor. We generated 1782 genuine customer reviews and achieved a growth 17 rank on an average. This not only motivated the entire team, but Hoteliers as well. The review generation product is commercially available for our Hotel Partners as reviewPLUS.
• Travel Agent Relationship: Like Hotels, the Travel Agents were also going through a severe stress, handling cancellation & refund requests and looking at the very bleak future. Our team decided to contact all the travel agents who have either done business with any of our Hotels or have at least enquired for rates in the last 12 months.  The agenda of calling was to help them resolve any cancellation request, motivational ideas of how we can jointly overcome the situation and sharing the updated portfolio of properties working with MarketMyHotel.in. A time consuming exercise but this was the best time to get in touch with agents as they were relatively free and our team achieved an average call duration of 7 minutes. A total of 9163  travel agents were contacted during the period of 68 days.
• Boosting the visibility: With the Hotel industry in a stand still mode, all online travel agencies and Hotel marketing companies were into reorganising mode. The respective manpower working at these companies were relatively free and our team took this opportunity to contact, register and list at as many hotel marketing companies to boost the visibility in days to come. Cumulatively, MarketMyHotel.in did 1025 listings during the lockdown phase. A considerable effort was also made in auditing the existing listing to make its error free. 
• Social Media Marketing: With the objective of connecting with existing and potential customers our social media team worked 24×7 to deliver quality content and make it reach to a wide range of audience. Weekly posts were increased from once to thrice and the total cumulative outreach for our Hotel partners was 15 million during the lockdown period.    

Lockdown phase was a testing time for a company like MarketMyHotel.in but a team of 30 people supported by all our enthusiastic Hotel Partners could achieve a lot of things which we never imagined. This was only possible due to clearly defined strategies, focussed approach and a positive frame of mind. A team who is known to achieve targets did it again even during lockdown.  

The blog is written by Karmveer Singh Rathore, Co-founder & Director at MarketMyHotel.in