Easy Way to Improve Your Hotel PPC
We all know about how PPC is such crucial and important part to your hotel revenue strategy.If you want more traffic fast and are willing to pay for it,then PPC might be right for you. Some of these features we’re about to cover have been out for a while, but they’re so underutilized that we felt we needed to get the word out.
New Responsive Search Ads:
This is easily one of the new functionality we’ve seen in Google Ads in quite some time. This Responsive Search ads features made ad testing way easier, This features are still in beta testing. main benefits of this features they allowed to write up to 15 different headlines and 4 different descriptions. After Responsive Search Ads will automatically serve latest combinations of headline & descriptions until it search the best combination for a given search results.
One thing to note is that searchers will not always see 3 headlines and 2 descriptions. If you’re serving on a crowded SERP, or if your ad is serving on a smaller mobile device, you may only see 2 headlines and 1 description. The good thing at least it will never be less than that.
Use More Extension and Generate More Revenue:
If you want to generate more traffic as well as want to generate more hotel revenue using PPC use proper extension and get more booking so here while you are running Hotel Marketing PPC you can use extension like promotion extension, price extension and many more extension which are easy way to book hotel. Promotion Extension is great way to promote special running for given holiday, diwali vacation, summer vacation or any reason you may be offering discount off room rates. Let’s take example, “Summer Season Discount” or “Up To 25% Off On Diwali Vacation” .this type of extension would help you generate more booking . here we can also schedules start date and end dates for these promotions if you already know the last available day to book.
Now Let’s talk about second extension which is more important while you are book any hotel, we talk about Price Extension and Promotions extensions are similar, but there is little bit difference . This can be something like prices for various room types, or multiple locations in an area. For example, you could show price extensions for: Again, with Price Extensions, you can apply start and end dates if you know those rates are only available for a limited time.
Market My Hotel PPC experts can help you manage your budget and get the best ROI. Simply write to us and our experts will get in touch with you.