SEO & Digital Marketing Strategy For Hotels Industry
What makes the hotel industry special is that it is most often highly saturated in its area of operation. So whenever your target audience searches for your business in your city, they are going to get dozens of results.
This is what makes SEO with hotel marketing company so important for the hospitality marketing services. It is one of the rare few marketing strategies that can help you rank higher than the competition, draw more guests, and get more booking. SEO is also much more cost-effective compared to traditional forms of advertising. Nowadays, most travellers use a web search to plan their journeys and stays. This further increases the importance for hotels to rank high in search results.
Easy SEO Tips for Hospitality Industry
Make sure the following SEO strategies are addressed to help your business outrank your competition:
Get Listed on all Google Services
A simple search for “hotels in <your city>” will return results that include Google Map, AdWords, and YouTube. Make sure your hotel or resort is listed on Google My Business, Google Plus, and YouTube to increase the chances of appearing in relevant search results.
Target Relevant Keywords
Target long-tail keywords because they are highly targeted towards guests who are specifically interested in booking stays. Make sure to write for people and not for Google crawlers. Follow the 3Cs of quality content – Clarity, Conciseness, and Compelling content
Optimise Title Pages & Meta Descriptions:
Any instances of duplicate meta descriptions and title tags on web pages can be perplexing for both human readers and search engines. Most of the time, there is similar content on different pages of hospitality sites. Since Google ignores duplicate content, many of your web pages are least likely to get ranked. So make sure that the titles and descriptions are manually edited using the right keywords.
Optimise Social Media Profile:
Social media signals have also useful significant importance of hotel marketing services SEO. Create and optimise your hotel or resort’s social media profile on all the leading social networks. This includes Facebook, Instagram among others. Make sure your profiles are complete and include consistent information about your business in the About/Bio section, including contact information and website
All tips are going to have a positive impact on your hospitality marketing business’ SEO. Since SEO is a cost-effective strategy, it is highly recommended to run a full-fledged campaign.
For more details on How to create a winniing SEO Strategy for your Hotel, write to us on firstname.lastname@example.org